According to a survey, from 2017 to 2022, the global average annual growth rate of dietary supplements has been 5.1%, mainly concentrated in areas such as emotional health, bone and joint health, immune support, female health, memory improvement, oral beauty, eye health, digestive health, etc.

It can be summarized into four major health areas, namely stress and sleep, female health, child nutrition, and brain health.

1) Stress and Sleep

Stress and sleep have become the fastest-growing supplement categories globally for two consecutive years, with growth rates of 14.5% and 14.9% in 2021 and 2022, respectively, driven by increasing consumer attention. Affected by the current environment, the number of people with sleep disorders continues to increase. Therefore, many consumers are actively seeking effective sleep therapy methods.

Popular ingredients:

  • theanine, magnesium, 5-HTP, vitamin B, melatonin, GABA, lactoferrin, Ashwagandha Extract, Rhodiola extract, Magnolia officinalis extract, Huangbai extract, lychee polyphenols, saffron extract, spearmint extract, green tea extract, Ghana seed extract, sour jujube extract, hops extract, etc.

2) Women’s Health

Women’s health is the second fastest growing category of supplements in the past two years, including unique premenstrual syndrome, menopausal and vaginal health, as well as prevalent metabolic health, cardiovascular and circulatory system support, neurocognitive health, digestive and joint health, etc

From 2017 to 2022, consumer interest in women’s health has always been higher than commercial interest, and there is a considerable gap in the market for products related to women’s health. After 2019, there has been a significant increase in business interest, and it can be predicted that there will be significant growth in the female health product market in the coming years.

The popular categories of women’s products are sports and mental health, as well as menopause and supplements suitable for the entire life cycle. Especially during menopause, women are looking for clinically studied plant-based drugs with significant effects and dietary supplements that they can identify with.

Popular ingredients

Nourishing: red jujube, bird’s nest, ass hide glue, ginger, medlar, red ginseng, angelica, royal jelly, yam, kudzu root

Functional categories: cranberry, folic acid, soybean isoflavones, coenzyme Q10, black cohosh extract, rice bran oil, fenugreek, vitamins, minerals, pseudopurslane extract, hyaluronic acid, etc

3) Child nutrition

Data shows that in 2021, there was a significant difference in the growth of adult dietary supplements and children’s dietary supplements in the US market, with 7.5% for adults and 18.5% for children. The nutritional issues of children have always been a concern, and it can be predicted that the growth rate of children’s supplements will be very fast in the future.

Popular ingredients:

probiotics, DHA, vitamins (vitamin A, vitamin D, vitamin C, vitamin K2, etc.), minerals (calcium, iron, zinc), lutein, zeaxanthin, etc

4) Brain Health

Data shows that the global market size of brain health products is expected to reach 5.81 billion US dollars by 2023. Brain health mainly includes improving memory and cognitive function. According to statistics, as of November 1, 2022, the number of products related to improving memory and cognitive function in Japan’s functional food declaration was 64, ranking 7th.

Popular ingredients

DHA/EPA, NMN, Ginkgo biloba flavonoid glycoside, astaxanthin, pyrroloquinolone disodium salt (PQQ), hesperidin, curcumin, ergothione, mushroom extract, etc.

Our company has its own factory in China, and all the raw materials mentioned above can be supplied. If you have any needs, please feel free to contact us at any time.